Beware This Pitfall of Projector Use
I like projecting shapes and colors onto walls as much as the next guy. It’s a novel and highly effective way to communicate, plus, when done correctly, can be quite psychology stimulating. Just know...
View ArticleFinding the Right Somebodies to Lean On
One reason for showing up to an event space as early as possible—I recommend, immediately after you wake up—is getting to know its cast of characters. But table the talk of TiVo schedules til after the...
View ArticleNo Event Goes Down Without Incident. How Will You React?
Agility. Poise. Confidence. Grace. No, Party Science hasn’t impulsively pivoted to an Olympic gymnastics blog — these are the essential traits of any party planner worth the salt on his margarita...
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Using Plant Life to Enliven Your Next Event
Plants purify air, add style, boost creativity and even keep you calm when times are tough. But did you know that plants can also be among your most compelling party elements? I recently spoke with...
View ArticleWhy Big Events Work Better in Smaller Venues
In all my years planning events, I’ve never managed to make a party space too small. In fact, I’ve only looked back and thought “hmm, could of been a bit smaller.” Seems counterintuitive, right? Bigger...
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A Discussion With Event Planner Liz King On The Power of Social Promotion
I recently sat down with event industry vet Liz King, owner of NYC-based company Liz King Events. Liz is particularly passionate about event technology, especially how it can be used to bring people...
View ArticleWhy The Week After Is When We Work the Hardest
The caterpillar doesn’t create a cocoon only to wake up in the spring and still be a caterpillar. It’s the promise of total transformation—a metamorphosis—that makes this arduous process such a...
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The Science of No-Shows & Late Additions
Planning an event boils down to mixing and melding party elements to create an awesome experiences for… get this — other humans. Seems obvious, but as planners, we’re scientists charged with socially...
View ArticleWhy Making Introductions are of Chief Importance
The word “tribe” evokes all types of imagery, most of which is tied to our earliest experiences with the National Geographic channel. But the concept of tribalism and tribal dynamics, says Dave Logan,...
View ArticleLower the Thermostat To Raise the Ceiling of Your Event’s Coolness Quotient
Have you ever been in a nightclub before the doors are opened? The ambient temperature is low enough to draw meat locker analogies — and if you’re in New York City, there’s a chance you are partying in...
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